In real life, you ARE the trend.
Who says the real world and digital world have to be at war?
As a content marketing writer and strategist, I work with clients in architecture, engineering, construction, sustainability, and travel to find the stories that touch their audiences and connect them through case studies, ebooks, and targeted marketing campaigns.
Serving as a Peace Corps Volunteer helped me unlock the superpower of human connection, bridging the gap between generations and backgrounds that often separate us. The latest gap? Our lives “in the real world” versus our lives online.
Ready to boost SEO, web traffic, and warm leads?
Lost in the endless newsfeed?
Getting lost in the endless newsfeed? Looking for new ideas to attract an audience across generations? Want to better position yourself as a subject matter expert? Stop following trends and BE one.
Targeted Social Media Campaigns
Targeted social media campaigns blend in-person and digital events, promotions, and opportunities to create unique, one-of-a-kind marketing experiences that will have people talking. Together, you and I will create these conversation-worthy campaigns, translating talk into more online engagement, likes, and shares.
Case Studies
Case studies help you gain subscribers, leads, and sales. More than that, we will partner to provide a human name and face for future customers and clients to “see” the benefits of working with you through your current happy customers and clients.
Long-Form Content
White papers, reports, ebooks, and other forms of long content build your authority as a subject matter expert. Through our collaboration, we will that provide useful information that will keep your audience coming back for more, increasing shares, downloads, and warm leads to turn into sales.
Services
To build authority and increase warm leads...
Or send me an email at…
Unique Journey, Unique Skills
Authentic Human Connection
As Peace Corps Volunteers, we learned to identify connections and bond with others across languages, locations, cultures, and generations. Often, this involved a smattering of words from three languages and lots of hand gesturing. Now, I work with my clients to utilize the same skillset to connect them with their audiences online and in the real world.
Creative Problem Solving
Volunteering in a small, rural youth center meant working with very limited resources. This fostered creative solutions from using markers to teach colors in English to a homemade escape room to teach leadership. This out-of-the-box thinking allows my clients and I to do more with less, focusing on taking advantage of all they already have to offer.
Making the Complex Simple
Working in the architecture, engineering, and construction industry requires translating complex ideas into language that people across industries find relatable. By asking the right questions in meetings and interviews, my clients and I break down intimidating jargon and reveal the stories behind each drawing and door.
Building Community
In Morocco, integration and identifying community needs were my focus, I met a lot of people. Pretty soon, I was strategically introducing people who had lived in the same village their entire lives and never met, despite their shared interests and possible team potential. Today, I love partnering with my clients to introduce them to other opportune connections within my architecture, engineering, and construction network…and beyond!
Servant Leadership
Throughout the youth hiking program I co-led in Morocco, I often led from the back. I read the room and observed that the greatest overall success would come from me giving big-picture guidance while truly integrating with the group. Likewise, my clients and I collaborate on a shared project vision that my content creation then executes, seamlessly integrating into their overall marketing strategy.
A Peek in the Portfolio
Michael and Anne Greenwood School of Music: Limit Sound Transmission, Not Dreams
Alvine Engineering, Case Study (Mar 2022)
MEPT Engineering 101
Alvine Engineering, Thought Leadership (Mar 2022)
Mentoring Tomorrow’s Engineering Professionals
Alvine Engineering, Interview (Feb 2022)
The Technology in MEPT Engineering
IP Design Group, Blog Post (Mar 2022)
The Farnam Hotel Wins ACEC Merit Award
Alvine Engineering, Case Study (Feb 2022)
MCC Automotive Training Center Wins ACEC Merit Award
IP Design Group, Blog Post (Feb 2022)
Are you part of the architecture, engineering, and construction industry?
Do you struggle to reach your audience across backgrounds and generations?
Serving in the Peace Corps, learning to appeal to people of all ages, genders, and cultures was essential. From creating presentations for Moroccan middle schoolers through adults to creating daily Instagram posts for Americans to glimpse life in Morocco, I experimented and adapted to audience feedback. Let’s partner to use these skills to listen to each segment of your audience and meet them on their level.
Do you struggle to best leverage the unique skills of your employees?
One of my favorite parts of working together is leveraging team members’ stories. Through previous experience, I learned how to ask engineers the right interview questions to bring personality and faces to an industry often thought of as drawings and bricks, something we will leverage as we grow your social media engagement and thought leadership.
Does your marketing team lack the bandwidth to execute buzz-worthy social media campaigns?
Moving people to take action can be a tough challenge…and great opportunity. While seeking funding for a hiking club in Morocco, I capitalized on that opportunity, planning and executing a social media campaign that resulted in a video appeal and weekly progress reports.
Through mutual collaboration, we can identify and leverage the most opportune times to run creative, timely campaigns that align with your overall marketing goals. Like a jigsaw puzzle, I create pieces such as blog posts and info graphics to reveal a beautiful, one-of-a-kind campaign. Meanwhile, your in-house team can focus on maintaining day-to-day marketing excellence!
Ready to better leverage your team’s knowledge and increase social media engagement?
Relationship Goals
Collaboration
As equal partners sharing ideas and feedback, we’re both invested in project success. This leads to on-time, quality content that makes us both proud.
Creativity
Yours + mine = unique ideas the world has never seen before! As we continue to adapt to the latest technology and social trends, one theme has been picking up steam — the need for unique content. By combining our creativity, we can create messaging and stories that are uniquely you, making you stand out in the crowd and algorithms.
Mutual Respect
The foundation of all strong relationships, I value everything my clients bring to the table and expect the same in return. This fosters open and clear communication, cutting down on costly misunderstandings and ensuring deliverables meet project expectations on both sides.
To increase social media engagement, subscribers, and downloads...
Or send me an email at…
Looking for a more out-of-the-box project? I love a challenge!