In real life, you ARE the trend.
Who says the real world and digital world have to be at war?
As a content marketing writer and strategist, I work with clients in architecture, engineering, construction, sustainability, and travel to find the stories that touch their audiences and connect them through case studies, ebooks, and targeted marketing campaigns.
Serving as a Peace Corps Volunteer helped me unlock the superpower of human connection, bridging the gap between generations and backgrounds that often separate us. The latest gap? Our lives “in the real world” versus our lives online.
Ready to boost SEO, web traffic, and warm leads?
Lost in the endless newsfeed?
Getting lost in the endless newsfeed? Looking for new ideas to attract an audience across generations? Want to better position yourself as a subject matter expert? Stop following trends and BE one.
Targeted Social Media Campaigns
Targeted social media campaigns blend in-person and digital events, promotions, and opportunities to create unique, one-of-a-kind marketing experiences that will have people talking. In today’s world, people talking translates into more online engagement, likes, and shares.
Case Studies
Case studies help you gain subscribers, leads, and sales. They also provide a human name and face for future customers/clients to connect with happy existing customers/clients.
Long Form Content
White papers, reports, and ebooks build your authority as a subject matter expert that provides useful information that will keep others coming back for more. This gives you more shares, downloads, and warm leads to turn into sales.
A Peek in the Portfolio
Michael and Anne Greenwood School of Music: Limit Sound Transmission, Not Dreams
Alvine Engineering (Mar 2022)
MEPT Engineering 101
Alvine Engineering (Mar 2022)
Mentoring Tomorrow’s Engineering Professionals
Alvine Engineering (Feb 2022)
The Technology in MEPT Engineering
IP Design Group (Mar 2022)
The Farnam Hotel Wins ACEC Merit Award
Alvine Engineering (Feb 2022)
MCC Automotive Training Center Wins ACEC Merit Award
IP Design Group (Feb 2022)
Are you part of the architecture, engineering, and construction industry?
Do you struggle to reach a multi-generational audience?
Let’s partner to take my lessons from Peace Corps Service to listen to each segment of your audience and meet them on their level. Let’s walk their walk and talk their talk from Boomer to Gen Z!
Do you struggle to best leverage the unique skills of your employees?
One of my favorite parts of working together is leveraging team members’ stories. Through interviews, case studies, and more, we come up with creative ways to put faces to an industry often thought of as drawings and bricks.
Does your marketing team lack the bandwidth to execute buzz-worthy social media campaigns?
Through mutual collaboration, we can identify and leverage the most opportune times to run creative, timely campaigns that align with your overall marketing goals. Like a jigsaw puzzle, I create pieces such as blog posts and info graphics to reveal a beautiful, one-of-a-kind campaign. Meanwhile, your in-house team can focus on maintaining day-to-day marketing excellence!
Relationship Goals
Collaboration
We’re in this together! When one of us succeeds, so does the other. We’re equal partners sharing ideas and feedback.
Creativity
Yours + mine = unique ideas the world has never seen before!
Mutual Respect
The foundation of all strong relationships, I value everything my clients bring to the table and expect the same in return.
Looking for a more out-of-the-box project? I love a challenge!